When someone searches “on-duty pharmacy Aigle” or “lawyer Monthey”, Google first shows a map with three businesses. Local SEO is everything that gets you into that trio — often before your website is even visited.
A local search displays three distinct areas. Each is worked on differently — and most customers never get past the first.
The “local pack”: call or directions in one tap, without visiting a website. This is where most decisions are made.
Opening hours, photos, reviews, phone. It sometimes already exists without you having created it — better take back control.
Your website shows up here if its pages clearly name your services and locations. “Repairs in Monthey” beats “Our services”.
And identical everywhere: website, directories, social networks. Google cross-checks — an old address lying around is enough to make it doubt.
The primary category decides which searches you can appear on. “Employment lawyer” beats “lawyer” alone: less competition, better-qualified customers.
Storefront, interior, team, work. A profile with fresh photos gets noticeably more clicks than an empty one.
Opening hours (public holidays included), services, link to the right page of the website. A pharmacy that lists its services — tests, vaccines, delivery — shows up on those specific searches.
Number, freshness and your replies all count. An active profile with 30 reviews outranks a dormant one with 80. Ask for a review at the right moment — right after a successful service, with a direct link — and reply to everything, good or bad, calmly and quickly.
Sample reply to a negative review“Thank you for your feedback. This delay isn't what we want to offer: call us on 024 …, we'll find a solution.” — factual, no excuses, and readable by every future customer.
Send us the name of your business: we'll tell you what's off in your local presence, and what's worth fixing first.
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